1. Site map
- Restaurant Directory
- Restaurant Review
- Recipes
- Learn Thai Language
- Explode Thailand
2. Content synopsis
This web site is about Thai food and Thai restaurant in the Washington, DC area. I want to provide information to my visitors about a wonderful cuisine that they and their families will enjoy. My site will consist of a restaurant directory in the area. The site will also have links to other related sites such as Washingtonian magazine so that visitors can learn more about the restaurant of their choices. I will provide a few popular dishes. It will include ingredients and method for each dish for visitors to try them at homes.
This site also provides audiences some simple Thai words that they can practice. It will have a few easy words and links to other sites that visitors can learn more about Thai language if they wish.
In addition to Thai food, this web site will also provide more information about Thailand and its culture. Thailand is one of the most exotic destinations in the world. It is also known as the Land of Smile. So, the information about Thailand may encourage international tourists to visit Thailand. I believe my viewers will love to learn more about Thailand after they try Thai food. They can plan their trips and enjoy both good food and great place.
3. Competitive Analysis
I have looked at some web sites in order to find out about their designs and what they offer to their visitors.
1. CrusineNet.com, provides a restaurant guide for the web. Visitors can choose a city and search through their restaurant information lists. Washington, DC is one of their lists. They provide a graphic link to Washington, DC. White and purple are their major colors. When visitors click the link to second page, they will find a search menu that allows them to find locations of their choices. It brings them to another page that show restaurant addresses and general information about those restaurants such as credit card accepted and reservations. You can also vote or add your opinion about any restaurant. Although visitors can search for more information about the restaurant in the Washington, DC area, there are only a few in their lists. In addition, this site doesn't provide any link to other site that their visitor can find more information outside this web site.
2. At zagat.com, from their home page, visitors can browse their restaurant reviews by cuisine, however, they offer only a few information in their reviews. They offer their visitors to vote restaurants in their lists. Although this site offers information to their visitors, it doesn't provide any link to other sides on the Web. Their pages use a lot of white space and their major color are white, gray and red.
3. At thai-food.com,they use a lot of white space. From their home page, visitors can find restaurant directory, some recipes and submit their reviews. This site offers many Thai-food recipes that include ingredients and direction but without pictures. Visitors can search their restaurant directory in the site by select the area that they interest. In the Washington, DC area, visitors can find only a few restaurants with a little information.
4. Target audience analysis:
1. Tourists
Because Washington, DC is the most popular tourist destination in the
East coast, Tourists are one of my target audiences.
2. Local residents
By providing Thai restaurant directory for Washington, DC area, local residents can enjoy different restaurants in their neighborhood or near their works.
3. Restaurant entrepreneurs
Business people who plan to open their businesses in the area can have some ideas about the competition.
4. General public
Anyone who wants to try Thai food.
5. Marketing plan
How can people know about this web site?
a. Because this is a new web site and give out free information, so I plan to advertise this site by e-mail to target audiences. I will also provide information about my site to local news networks so that they can give it out to the general public because some of these networks post it for free for new web site.
b. I will send out letters to Thai restaurants in this area about my web site. It is a free advertisement. I will convince them to put my web site address in their menu so that their customers can look for more information at my web site later.